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META RMG Licensing

Get approved to advertise your competition on Facebook & Instagram

To run paid ads for your prize competition on Meta, you need Real Money Gaming (RMG) approval. We handle the entire application for you - from the legal letter of opinion to submission - so you can advertise with confidence.

  • Available for any prize competition website - no RaffleLabs site needed
  • We work with you until you are approved
  • No approval, full refund
  • Average approvals within 10 days
Why It Matters

When and why you need META RMG licensing

Meta treats prize competitions as real money gaming. If you plan to grow through paid social, this approval is what unlocks it - here's the what, why, and risk.

When you need it

Running paid ads for your prize competition on Facebook or Instagram triggers Meta's Real Money Gaming policy. You have to be approved before your campaigns are allowed to run.

Why Meta requires it

Meta classifies prize competitions as real money gaming and applies its own strict advertising standards for transparency and consumer protection - separate from UK law, which doesn't treat competitions as gambling.

The risk without it

Advertise without approval and Meta will reject your ads and can restrict or ban your ad account - cutting off the biggest channel you have for growing your competitions.

What's Included

A done-for-you service for £500 + VAT

One fixed fee, no surprises. We manage your entire Real Money Gaming application from start to approval - on any prize competition website, whether or not it's built by RaffleLabs.

Your fee includes:

  • A legal letter of opinion drafted specifically for your application
  • Full assistance preparing and submitting the application
  • A complete done-for-you service - we handle the process from start to finish

Our guarantee: we work with you until you're approved. No approval, full refund.

META RMG Licensing

Ready to advertise on Facebook & Instagram?

Get your prize competition approved for paid ads on Meta. We handle the full application - and if you're not approved, you get a full refund.

Apply now

Frequently asked questions

What is META RMG licensing?
Meta classifies prize competitions and raffles as Real Money Gaming (RMG). Before you can run paid ads for them on Facebook or Instagram, you have to be approved under Meta's RMG advertising policy - a two-part application backed by supporting documentation.
Do I need a RaffleLabs website to use this service?
No. You don't need to be a RaffleLabs client - we can complete META RMG licensing for any prize competition website. Whatever platform your competition runs on, we'll handle the full application for you.
When do I actually need it?
The moment you want to run paid advertising for your prize competition on Facebook or Instagram. Organic posts are one thing, but paid campaigns are reviewed against Meta's RMG rules and won't run until you're approved.
What happens if I advertise without approval?
Your ads will be rejected, and Meta can restrict or ban your ad account entirely - cutting off your biggest growth channel. Getting approved first protects your account and keeps your campaigns running.
What's included in the £500 + VAT fee?
Everything you need to apply: a legal letter of opinion drafted specifically for your application, full assistance preparing and submitting it, and a complete done-for-you service so you don't have to navigate the process yourself.
How long does approval take?
It varies with Meta's review times and how quickly any follow-up information is provided, but our applications are approved in an average of around 10 days.
What if my application is not approved?
We work with you until you're approved. In the unlikely event you're not approved, you get a full refund - so there's no risk in getting started.
Have a question about licensing? Apply now